There's nothing more daring than a brand like Nissan getting into the fight for awareness of the Olympics against giants like Coke and Bradesco.
But that's Nissan's DNA. And therefore, the entire project needed to win the daring that the brand stands for.
Rio 2016 Olympic Torch Relay case for Nissan, which won 2 Bronze Effie Awards.
AD: Bruno Rocha, Felipe Piçarro e Márcio Alfaya CW: Fred da Matta CD: Toni Rodrigues, Carlos Valle e André Pedroso